The Strawberry That Broke the Camels Back

Here’s a story that might not have made it across the oceans and interrupted your usual feed of anti-Trump, pro-globalism propaganda. In September of 2018 tiny needles were discovered in strawberries around Australia and a massive recall was instigated. Now a suspect has been arrested and it looks to be the doing of one 50-year-old Viet woman.

Before we discovered the culprit this was all us Australians could talk about. It was the word on everyone’s lips in every office in Australia. Why would someone do this? Who would do this? As the contamination spread we asked if it was a conspiracy, an army of agile-handed needle implanters working diligently to give Australians appendicitis. Thankfully only one man went to hospital, but the fear that our beloved fruit, our staple pavlova topping, could contain sharp objects put the fear in us all. Like with all conspiracies the truth is more mundane than we could imagine.

Take stock of this. One old woman with a little bit of spite managed to throw a big old spanner into the works and caused a national news cycle that lasted longer than your typical terrorist attack. The escapade prompted our Prime Minister to announce that, ‘If you do that sort of thing in this country we will come after you,’ and come after them we did, with a very large police operation set-up to sniff out the criminal. What can we learn from this?

That it doesn’t take much to upset the apple cart. Accelerationists, anarchists and other protestors talk about disruption, but how often do they upend an entire industry? As ISIL and the Strawberry Needler have proven the future of terrorism is isolated lone wolf attacks. Like blockchain attacks could be carried out on lines of trust, each cell separated from the larger body but able to put fuel on the fire wherever needed. This example was a haphazard revenge attack by a disgruntled worker; imagine a coordinated effort with the sole purpose of hijacking the news cycle. It is completely surprising that groups haven’t made an effort to impact the system in any meaningful way. Instead we get Occupy Wall Street.

Is it because the average protestor doesn’t want to risk hurting their fellow citizen? Surely our Strawberry Needler only went ahead with the plan because she reasoned the chances of actually hurting someone were slim. It now seems so easy that with such a complex system such as the one we have courtesy of global neoliberalism an individual effort can have much larger consequences. Ted K might have thought he was doing something by targeting and killing certain people, but it appears to me that he would have been better off actually disrupting the faceless, inhumane system (the fact that he didn’t perhaps points to his egoism). What other ways can the pine trees break down technological society? It must be non-harmful methods. Perhaps people could burn down post boxes. Breed cats and just let them go wild until there is an utter infestation of ferals in your neighbourhood. Or as I saw on Twitter, plant bamboo shoots in random places. And never forget Sky King who proved just how much one man can do. Things that are achievable alone but will definitely but stressors on various systems.

This is all purely hypothetical and theoretical, an interesting study of the ‘lone wolf’. I would be very interested in the psychology behind such cases. Mass shootings, terrorist attacks and needless in berries: what is the connection? Resentment? Is it that simple? That must be the only common thread between all three. You can blame Islam, and access to guns, but how do you blame an old woman? It’s almost as if you have to sympathize with her, just a little. We all know how much work sucks.

The future seems to belong to the lone wolf, the individual who has just had enough.

Who Rules the World? An Interview with DC Miller

 

The following is an interview with the author of Dracula Rules the World and Mark Zuckerberg is His Son, DC Miller. The book is a trip, skipping between reality and unreality? Where is the line. Discover for yourself.

 

Blurb: When generic millennial computer science graduate Nick Chip accepts a job as a tester for a shadowy Facebook affiliate, little does he realize he’s going to be the subject. Like a nightmarish hybrid of The Manchurian Candidate and your own alienated existence, Dracula Rules the World grabs you by the eyeballs like an algorithm, and doesn’t let them go.

 

First of let’s talk about the cover. Where did it come from?

I didn’t have a lot do with that. Vincente Guedes, the publisher at Empresa Ibis, found the artist, she made the image, and they designed the book together. ‘Dracula’ ultimately is a pulp science fiction novel, and Guedes wanted to capture the classic look of the genre. The artist is http://annasebastian.com and she’s taking commissions.

 

The book is told as a recounting, a story being stated to the reader. Where does the inspiration come for this? Lovecraft? You namedrop Ligotti (i.e. ‘The bar was called Ligeti’s, or Ligotti’s’) as well. Do you think it’s quite a simple method or does it take some skill to pull off? 

The inspiration came initially from a phrase in Dylan’s memoir – he briefly lives with someone in New York whom he reports as saying ‘crazy things that made sense in a cryptic way like “Dracula rules the world and Gutenberg is his son.”‘ I really just updated it. I read a lot of media theory some point, people like Régis Debray and Friedrich Kittler, where the idea is media controls the planet, by controlling our perceptions of it, and the most important form of media today is social media. I was also always interested in writing produced by the insane, people preaching on the street, ‘outsider’ writing you could call it, and I liked the thought of doing something in this vein. So the first of all I wrote a Chinese Dada version of the book with a friend of mine from Shanghai, as a kind of joke. But I was in Iceland a few years ago, working on another project, and it occurred me that it would be an even better joke if I could make a case for it, so I wrote this one as well. As for how much skill it takes, or took, I couldn’t say.

 

Well let’s just call it natural talent then. Another inspiration is of course Orwell (the last line). Given it does focus on Facebook and Zuckerberg, do you think people actually appreciate how Orwellian everything is becoming? This part towards the end of the book is emblematic: ‘I took another sip of wine. Zuckerberg was continuing to stare at me intensively but not aggressively. “We’ve found in tests that this wine is the most liked,” he said. “How did you find that out?” I asked. “We look at a lot of data. Especially to do with user entry and exit points. Does the question bother you?”‘

It’s been pretty amazing in the last few years to observe people who I previously assumed were at least of reasonable intelligence going completely off the rails, and I think that social media has had a lot to do with that. Zuckerberg embodies it, but it isn’t only him – it’s the model of engagement, and relation to the world, therefore of consciousness, which social media promotes, this kind of very basic, quantitative, mesmerizing structure. What’s your brand? Do you like X, or not? It’s an extremely superficial mode of being, and that’s the mode of thought which today is being reinforced across the world. With respect to Orwell perhaps that reference has been overplayed, and also misconstrued, there are parallels but also differences. The falsification and rewriting of history and the manipulation of language is a commonality, obviously, but the tyrannical power which characterizes the current regime is also in certain ways extremely pathetic – Antifa, for example, who are funded and controlled by the State, are violent masked criminals, but they also pitiable losers, the people who work at CNN are not smart people.

 

I definitely take your point about him being misconstrued, I think that’s important. It’s interesting, your knowledge of media theory plays through the actual plot with finesse. The story itself is quite contemporary, featuring figures like Julian Assange. But the messages, I suppose never come across as forced.

Like I said, the title came first, and then my ambition after that was just writing something that was entertaining, and wasn’t absolutely stupid. A little stupid, fine, just not completely. I also thought that the outlandish title and the highly contemporary theme would make it easier to publish, but this wasn’t the case. I probably wrote to three dozen of them. Nobody was interested, and very few responded, before I heard back from Empresa Ibis.

 

Yeah, trust me, publishers have a very small bandwidth of allowable projects. Moving on, what are your reading habits, and are they in anyway linked to your writing habits? 

I mainly read the Bible.

 

I have to say that surprises me, but cool. You do what a lot of writers are incapable of doing, and that’s subtlety. There’s a bit where the female character gets naked, then you jump 20 minutes ahead. Then a few paragraphs later you reveal she and the MC had sex. Why do you think writers are so obsessed with explaining everything?

Perhaps to conceal the fact they have nothing to say.

 

There was a paragraph that grabbed me when you were describing the VR environment the MC works in. ‘It had become a second nature – a living, swimming cloud. I was simultaneously inside it, and it was inside me, composed of me, soaked with information, arriving through a flow which it was possible to enlarge or to taper.’ Are you describing Intelligence here? I think it’s interesting in that it could be taken as a description of the Holy Spirit. 

The underlying question of the book is really, at what point does Nick Chip enter virtual reality, or indeed, at what point does he leave? And we can ask this question of ourselves. To what extent are we free of the synthetic discourse that envelopes us, at what point, and how? I think the answer to that question is religious.

 

I can see the blurring of the lines…Can you elaborate on that? Do you think perhaps that people reject their religious impulse because they want to remain in the matrix, so to speak?

I think we’re living in a fundamentally Satanic culture, and it isn’t necessarily easy to know how to escape. The devil, probably, is man.

 

There is a lengthy section about the Carthaginians and their darker practices. Do you think all suitably advanced civilizations are doomed to sacrifice their children?

There’s an interview where Michel Serres describes the parallels between the Carthaginian religion and the space program in which he describes the Challenger disaster as a kind of disavowed sacrifice: ‘Baal is in the Challenger, and the Challenger is in Baal; religion is in technology; the pagan god is in the rocket; the rocket is in the statue; the rocket on its launching pad is in the ancient idol – and our sophisticated knowledge is in our archaic fascinations.’ I basically agree; enlightenment is our myth. Ultimately, the structures of our technological, modern society are mythical, not rational, the capacity to exercise independent judgement is extremely rare, and even dangerous. The majority, especially the majority of the educated, which is really, the indoctrinated, are superstitious and conformist, and sacrificial violence underpins everything we do. The only question is who, in our society, opposed to others, can be murdered with impunity, and for what. Seventy million American women have had abortions since Roe vs Wade in 1973, this is very unusual historically, and people think’s it normal. As Chelsea Clinton said recently, it was good for GDP.

 

Dracula, Nosferatu, Baphomet. The book seems to creepily skirt around possible occult issues which are generally linked to abortion, sacrifice. Recently there was an academic woman who said that mass Aztec sacrifice was ‘culturally’ relative and so not necessarily a bad. Maybe the book answers this, but do you think people deliberately flirt with demons, or are simply naive? Or even malicious?

There’s no doubt in my mind that demons walk the Earth, but again, this proposition is more banal then people realize. The most obvious form that they take is addiction, and addiction defines a lot of forms of contemporary behavior – addiction to drugs, addiction to sex, addiction to images, addiction to status. There’s a singer I like called Willis Earl Beale, I remember, he did a great interview where he talked about pursuing things that ‘don’t exist and have never existed.’ How many people are doing that? A good friend of mine put it really nicely lately: ‘If addiction were a person, they would be in a prison.’ And Dracula is the king of addiction.

 

Literally sucking the life out of you. There’s the hint of conspiracy in the bit about Carthaginians so I want to ask about conspiracies. Who are the people that believe in them? Low, mid or high IQ? Why are there so many conspiracies flavored for both left and right? How can we both be fully aware of conspiracies and yet indulge them? Is the main problem with conspiracies that people never consider that they might be wrong?

Again, I think that this is normal. Conspiracies have always existed, and there’s no reason to think they aren’t active today. The question is how much we can know about them, and, I guess, do about them, which in most cases is probably nothing. I have a professional interest in trying to understand what’s going on, and it seems to me that the important facts are mostly there to see, if you’re prepared to look, but the question also is why. Why are they doing this? Arguably, any sufficiently regressed intelligence is indistinguishable from malice. But I’ve also always liked the idea of a good conspiracy – like the Rosicrucians, for example – lurking in the shadows, but benevolently. But I can’t say any more about this now.

 

Moving on then. What do you think the role of fiction is in the wider cultural sphere, and dare I say its role in politics? So much of fiction is super liberal. Booksellers are progs, publishers are progs, authors are progs. Is there space for right wing literature or is it just that people towards the right are uncreative?

I don’t find the output of the contemporary publishing industry too compelling, and I don’t pay much attention to it, same as with contemporary art. In my opinion, fiction has to tell the truth, and it seems to me that’s something that contemporary publishing can’t do.

 

Let’s talk about Phillip Kindred Dick. I want to have my interviewees pick one book they either love or want to read, and then we discuss it. But you chose an author so I read both A Maze of Death and The Man in the High Castle. I’m sure I will read more though. Tell me, what do you think of PKD himself, as a writer? 

I read pretty much everything Dick wrote as a teenager, and then in my twenties I was involved with academics like Mark Fisher, who came out of the CCRU at Warwick and were interested in theory-fiction, which is one way you can read Dick. I think Fisher had his problems but he probably summarized Dick as well as anyone when he wrote, ‘It increasingly seems as if Dick did not so much predict the future as dream it in advance.’ His books describe flattening subjectivities and affects, incoherent and contradictory transmissions, social and psychological disintegration, which is the world that we’re in now. The central point is Dick was somehow something different to a writer, even though he also was an archetypal writer, to the extent the focus of interest was really metaphysical and speculative, and fiction was his method for exploring that. And that’s also the case here.

 

Certainly he seems to be another source of inspiration for Dracula Rules the World, where you explore the nature of reality, characters that seem duplicitous, interpretation of history, etc. Would you say his style effects your writing? This quote in particular is a good example of that exploration: ‘Because a nation was also a semi-imaginary place. Just like cyberspace. “The idea of a nation,” he said. “The myth. Its shape in the imagination. Its relationship to ritual. Its feelings. Because my mother’s family were from the Crimea. So they’d never even visited Armenia! Yet still it exerted this powerful force.”‘

The main character in Dracula Rules the World is called Nick Chip, after the main character in Ubik, and the novel basically adopts Dick’s signature theme, of multiple shifting and unstable realities, but I’m really interested in why they shift, and what that looks like. The idea of a nation as an ‘imaginary community’ is a dogma on the left today, but imaginary is usually taken as a synonym for fake, or non-existent, which is an extremely superficial viewpoint on the subject. The truth is that reality and the imagination can’t easily be distinguished, at least not straightforwardly, and the relationship to ritual in that respect is crucial, because it’s really repetition that sustains sustains realities through time. I read last week that, on average, people touch their phones two thousand times a day.

 

Dick plays hard and fast with the nature of reality. The obvious one is Do Androids Dream of Electric Sheep, but for this interview I read A Maze of Death, and that does a massive switcheroo at the end, and also The Man in the High Castle of course plays with an alternative world where the Nazis won World War 2. Do you consider this one of his strengths, that all his books focus on one theme, namely ‘reality’?

Dick says somewhere that all of his fiction is motivated by two main questions: ‘What is Real?’ and ‘What is Human?’ What’s interesting to me is how these questions are connected. What can we, as humans, as human individuals, know about reality? What’s our relation to it? Personally, the moments in Dick’s writing, and his biography, that really stick with me are the moments of humanity, like his soulful androids, the fact that in Monopoly he was always the shoe, or his habit when he lived in Orange County of taking midnight breaks from writing to get a roast beef sandwich and an Orange Crush from Trader’s Joe. Dick also said, ‘Reality is whatever, when you stop believing in it, doesn’t go away.’

 

Some people say PKD is a bad writer, but I didn’t pick that up at all from his writing. It’s very clear, the characters seem real, and best of all his book are short and punchy. Do you have any thoughts on the strength of his prose?

People talk about bad writing as if there was a clear consensus on it, but the polite, polished writing that comes out of writing programs – well, I don’t read those books personally, and I don’t respect people who do. Dick, in my opinion, wasn’t boring, which is the only real sin.

 

Most writing today is either written about minorities, whether that is refugees or the ultra-rich, but never really about the common people like with PKD. Do you think people who say he is a bad writer just don’t like the people he writes about, or him as a person, or are they jealous?

I don’t care about minorities or refugees.

 

What about women?

Not as such. But let me put this more precisely – I don’t accept this blackmail, that is, the prostitution of literature to political propaganda. It’s normal today to hear about marginalized voices, privileged by their marginalization, ironically, whether imaginary or real, but fiction isn’t a democracy, and I don’t read out of a misdirected sense of charity, but because I want to understand something about what living on this planet, right now, means. If someone wrote a book from the perspective of a Muslim taxi driver in a generic northern British town, an honest book, you understand, which would also be a brutal book, I might read that.

 

Exactly, so you want to read stories about real people, not imagined oppression or hierarchies. Not people’s personal paranoia or projections (unless it’s drug-induced paranoia, I suppose). Finally, what’s your favorite PKD and why? What do should the reader here pick up next?

I think The Dark-Haired Girl. It’s a strange book, compiled mainly out of letters Dick writes from Vancouver to a series of dark haired girls, telling each of them how special and important they were, in the exact same way. It’s the book of a man on the edge of a breakdown, which is indeed what happened next: Dick tried to kill himself. I’m also a screenwriter and I’m working currently on an adaptation.

 

You can buy Dracula Rules the World and Mark Zuckerberg is His Son here.

Against Anti-Natalism

Back in about 2014 I went through a bit of a nihilist stage. This included taking seriously ideas about being ‘pro’ suicide and anti-natalism. Now, I’ve moved well beyond this, but I can see how the ideas crop up. They are obviously heavily grounded in materialism, though you are not necessarily led to them if you are a materialist. Anti-natalism, which shares some ideas with veganism as we’ll see later, is particularly prone to materialist bias, and if based on purely material experiences ends up being completely imbalanced.

The first thing to note is that the apparently absurd idea of anti-natalism has been around for a long time. Take this part from Oeipus at Colonus:

Chorus:

It is obvious to me that those who shun moderation and want a longer life are fools.

The days of an overly long life are filled with pain.

Happiness eludes those who want to hang on to life longer than what the fates have allotted for them and in the end…

…the same attendant awaits him: Hades! Hades waits upon us all!

No ceremony, no wedding songs, no dances and no songs…

Just death! The end of us all is death.

The best would be not to be born at all.

But then, if he is born, the next best thing for him would be to try and return to where he came from…

…in the quickest possible time!

While youth and its careless mind lasts, no thought is given to what pain, what misery will, most certainly, follow.

Murder, mayhem, quarrels, wars will come before the inescapable end…

The hateful old age, frailty, loneliness, desolation and…

…your own misery’s neighbour, is even more misery.

And so, Oedipus like us, is old. Unhappy Oedipus! Bashed about like a reef facing north…

Bashed about on all sides by tempests of all sorts.

Never ending rain and wind crash over his head…

…fierce waves crash over him.

Now from West…

Now from the East…

Some during the midday’s light…

Some from the mountainous North…

…which the deep night darkens.

In modern times though the notion of anti-natalism has gained a sort of academic backing, one that dovetails neatly with so many other academic pursuits, namely colonial guilt and oppression. Now women are pushed towards careers, and anti-natalism takes on the nature of a choice, a right, a lifestyle decision. No longer merely a way to remove suffering from the world, but a way in which to increase your own pleasure.

David Benatar is a Professor of Philosophy at University of Cape Town. Now, leaving aside the fact that I find most South Africans less than savoury, his argument in favour of anti-natalism leaves a lot wanting. He was recently on Sam Harris’s podcast discussing these ideas, and one of his main arguments is that there is a greater gain from removing war and suffering than there is in producing love and joy. Harris makes the obvious point that this ‘benefit’ affects absolutely no one if there is no one to experience it. At this point going down this line of thought, you would — or should — immediately throw out the whole idea of anti-natalism.

This is particularly interesting because in a few podcasts before Harris had Max Tegmark on, who is a bit of an expert on Artificial Intelligence. His take away was that intelligence and consciousness is designed to spread, designed to become more complex, and so the best good we can do is to help it flourish. This is something Jordan Peterson echoes, especially in his Biblical stories series, specifically that ‘Whatever’s going on on this planet has to do with conscious reality, and the transformations of consciousness, for all we know, might be the most important things that happen everywhere.’ The anti-natalist position is completely at odds with these notions. It is a fault of the wrong type of materialism. If materialism takes as a presupposition that there is no inherent meaning to be found in the universe, then you can posit all sorts of other meaning values. That can be whatever David Chapman is trying to create, or it can be the complete reduction of suffering in the world, no matter the cost.

Interestingly, this appears to work as some sort of paperclip maximiser, without the runaway AI. It just requires unlimited empathy. Nothing else matters but the *ahem* humanitarian goal. This is where anti-natalism crosses with veganism. Both advocate not for the outright removal of their victim group, but for the slow disintegration of it, so that slowly suffering is removed. But what is the point of removing the beings that suffer if they are not there to experience this good?

The entire premise rests on suffering. Naturally I find Professor Benatar’s notion of suffering somewhat insufferable, even petty. In Fourth Way work there is focus on suffering, and how we use intentional suffering to further our own work on ourselves. Rather than try to solve or change suffering, modern and secular people — sometimes with a slightly too high IQ — would prefer to run away. They want big system solutions to the pain and suffering in the world, and none more all-encompassing than the idea of anti-natalism. It is quite plainly a cop out and an absurd solution.

But why is it that we are continuously faced with more and more absurd propositions? Why, for example, is the acceptance of abortion no longer absurd? Or any other progressive talking point from the last fifty years? Scott has a recent post where he goes into this idea of holding the line against absurdity, where we have to really question whether loosening or tightening the status quo is quite as strange as we fear it might be. How long until the idea of anti-natalism as a selfless mission falls into the Overton Window and is discussed openly, even lauded? Laws are in place because of custom or revealed truth, not the other way around. We did not create laws to enforce culture, but created laws to implement culture. We have forgotten why we made such laws to begin with. Reaction is the opposite of complacency, of letting go. Even if the world around us is speeding by, we have to be ready to plant our feet firmly in the ground and have reason ready to combat the waves of absurdity.

And these waves grow in strength, enabled by the new wonders of civilisation. Anti-natalism is plainly an absurd idea, but I can see it encroaching on good people. So its arguments must be laid to bare as what they are: ridiculous. They are premised on flimsy materialism and asymmetrical point scoring. We must remain against it.

Updated Sayings #1

‘Youth is wasted on the young.’

Well, duh. Of course it is. It goes against the laws of physics to give youth to the elderly, who apparently deserve it.

Why do we have this saying? What’s the actual message, because it isn’t that we should rewrite the laws of space-time.

It really means

‘Wisdom is wasted on the old.’

The old can’t do anything, but they have a stockpile of wisdom. Or at least, the old old people had wisdom. Maybe not so much the new old people. Which is why the young can’t even get a scrap of wisdom unless something shocks them into wakefulness. Unless they open up a PDF of a dusty book and perhaps try to find wisdom on their own. (How frightening!) Their parents sure didn’t share any with them, and that’s probably just because their parents assumed that wisdom is shared by osmosis.

No!

It has to be taught.

We have no redistributive system for wisdom.

This is our task.

Propaganda in the Service of Mammon

Everybody is quite aware of the propaganda prevalent in the world today. Lies by omission and commission are used in conjunction with imagery to push certain lines and agendas. What perhaps isn’t so fully realised is how propaganda works and feeds. And to get a fully understanding one should read Propaganda by Edward Bernays.

In it Bernays explains where propaganda came from, what its uses are and how to employ it effectively. He gives us some remarkable insights. For example, he provides a prescient  summary of how the modern Cathedral works when he says, ‘Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet.’ When he talks about how effective propaganda can be, he ominously uses the women’s suffrage movement as an example, saying, ‘If the suffrage campaign did nothing more, it showed the possibilities of propaganda to achieve certain ends.’ And those ‘certain ends’ continue today. But he reveals his true motivation later in the book with the following statement: ‘Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems.’ Propaganda is a psychological tool that could have been used for the better; unfortunately it has easily been utilised as a weapon.

One of the more interesting aspects of the book is how propaganda has been fully realised within the business setting, even though it was originally used by governments during war time. To effectively persuade consumers, businesses must understand the common sentiments (or what are felt to be common sentiments) of society in terms of likes and dislikes. So a general swell of support is amplified by businesses in their advertising which then affects consumers. See my post in how it relates to movies and advertising. Bernays was extremely influential and his teachings have only become accelerated as politics and business use propaganda in ever more audacious ways. The fact that people in power switch between business and politics clearly shows how the two intertwine. But more than the world of 1984 where governments rule over us, we have to be more wary of the ways in which business influences are decisions, choices and beliefs.

I work for a media company, and recently we were sent around a info deck from J. Walter Thompson Intelligence, a group that follows consumer trends. So if you ever wondered why it seems like advertising companies all seem to push similar vibes, agendas and politics at roughly the same time, this is one of the reasons. I’ve pulled some screenshots from the deck for some brief discussions.

 

intro

Obviously you can see from the intro that there is will be one of the most pozzed documents your eyes will ever see.

 

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This is definitely a trend I noticed. Accelerationism is in full force. Women don’t want feminist stories any more. They want the next thing! It’s not all about women, it’s about breaking down gender barriers completely and exploring every aspect of sexuality and identification. Interesting that there are so, so many slides directly related to feminism, and the only ones related to masculinity are how to dim it down. For example…

 

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I honestly don’t know about ‘legions’ of men wearing makeup, but that certainly sounds like propaganda to me. Notice how beauty products are ‘transformative’? Everything has to be changed, but only via buying stuff. Apparently makeup has always been to conceal ‘perceived flaws’, but if you are using your face as a canvas, then you are still hiding yourself!

 

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The only time where race is real is when you can make people pay for it, or when it isn’t white people being interested in it. Make no mistake, they will draw every last cent out of your genes and DNA.

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Do I really need to discuss much about the idea behind ‘artificial nature’? Bread and circuses, my friends. In fact, as Bernays notes:

It was the amusement business—first the circus and the medicine show, then the theater—which taught the rudiments of advertising to industry and commerce.

 

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No one seems to question why there is such a rise in mental health like anxiety and depression. Just saying, it might have something to do with materialism? A complete lack of meaning that can only me temporarily filled by consumerism? The two-faced nature of selling psychological health is sickening.

 

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As if you didn’t already know, plus-size is so hot right now. This is so audacious I can’t even tell if that is a deliberate pun in the last paragraph…. Either way accepting who you are is the talk of the weak, and chasing an ideal has been the driving force behind our culture. Sure, the ‘ideal’ pushed by consumerism is false, but combating consumption with more consumption feels self-defeating. A pity the notion of finding yourself has been perverted for propaganda purposes. To blithely state the the average size has increased and not even blink is worrisome. No, we don’t need to accommodate all shapes and forms, we need to try and reduce our clothing size.

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Wow, two awful demographics in one, who would have thought we could sink so low?

 

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And here we have the full force of propaganda in a nutshell. Let’s take a recent Australian example: gay marriage. A huge array of Australian companies have come out in support of gay marriage, urging the government to ‘make the right choice’. This is of course a branding exercise, and if you are seen to oppose such an obviously progressive stance – like Coopers Brewery apparently were – then consumers will ‘vote with their wallet’. You have to be making a political statement in the Current Year if you want to have any chance of gathering an audience.

The fundamentals of propaganda are deeply rooted in psychology — Bernays was a distant cousin of Freud. He notes that:

These special types of appeal can be popularized by the manipulation of the principles familiar to the propagandist—the principles of gregariousness, obedience to authority, emulation, and the like.

Manipulation is the key word. The propagandist can manipulate via emulation in that we humans have a tendency to copy what others are doing. I mean in this in the most basic sense in that we tend to even copy the gestures and body language of those we talk to. We also have a tendency to appeal to authority. Even if we profess to not believe in religion, there is always a Jeff Bezos or Steve Jobs. And of course, we want to be seen to be happy and agreeable, so it is best to go along with whatever seems to be positive. Using these basics of the human psyche businesses can use imagery, words and a whole range of weapons to shift opinions and sway the masses.

singleladies.JPG

Again, this is nothing we didn’t know already, but it just shows the pathology of having no standards. Atomised consumerism is death by a thousand cuts, or in this case, by a thousand subscription services. By the way, there was no slide on single men.

 

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‘Consumers are looking for comfort and reassurance in divided times…’ So let’s continue enforcing that bubble! We’ve all noticed the crackdown against the ‘AltRight’ (I use that term to cover everything not progressive) whether it is actual Twitter bannings or endless opinion pieces giving normie readers the juicy gossip about what goes on in the Dark Web. Expect brands to continue to make themselves sterile.

 

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What can I say, it’s a disgusting mindset. Blasphemies against the Church, insinuated underage vibes… This is degeneracy with full advertiser backing.

 

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Aside from the heresy invoked here, I find it quite an interesting and provocative statement. Is Christianity and the West providing enough female autonomy? Or have we just failed to express to women the power that they do have? I wouldn’t say that last paragraph is wrong, but all that means is that we should have done something to fix the situation a long time ago to avoid women falling into covens.

That’s just a snapshot of what brands will be looking doing in the near future (if they aren’t doing it already). Politics feeds business which then feeds the public. It is a feedback system that is near impossible to break apart. Most people can’t see it and to them propaganda is just a thing for war time and politics. You, however, can see it all around you, and there is nothing you can do. The only option is to retreat, to block it out and work on more important things, to banish materialism from you life. You must go beyond what is presented to you. As Bernard says:

Truth is mighty and must prevail, and if any body of men believe that they have discovered a valuable truth, it is not merely their privilege but their duty to disseminate that truth.

If only lies were not propagated as truths.

Fear of an Amazonian Future

For a good number of years now pundits have discussed the ominous rise of tech companies. Google, Facebook, Apple: all of them groping for control in different ways. But personally, particularly because of the industry I work in, I have always been most fearful – and most in awe of – Amazon.

Amazon grew off the back of selling books. At the time during the 1990s this would have seemed ludicrous. How could this internet upstart challenge Barnes & Noble or Borders? But challenge them – and win – it did. If you can systemise and sell a product as varied as books, you can sell anything. Books come in all shapes, sizes, and page lengths. The added bonus is that nothing is as intimate as a book, and as the old adage goes, you can tell a lot about a person from their bookshelf. 

So while Google, Facebook and Apple were all gathering data on you via your direct interaction with platforms, Amazon was analysing your buying habits – a far scarier prospect. For years they went hard on scale, with massive investments in warehouses, and monetarily never made much profit, with hard discounts and reinvestment of revenue back into R&D. This strategy  paid off like little else. From books they have expanded to general goods, groceries, cloud computing and more. Heck, Jeff Bezos bought the Washington Post. They’ve got their fingers in so many content pies that they come across as anything other than humble. Sinister is the word I would use.

See, the key to Amazon is content. If they have all (relatively speaking) of the content, then it doesn’t even matter if they have the ‘best’ content. Amazon are now the biggest publisher of translated books. Did you even know they have publishing houses? Not only do they have a monopoly on ebooks, print books, and self-published books, they now have a majority share in foreign language translations. Content is king. The more you have, the more you sell. It’s simple physics. And the more you sell, the more customers you have with which to sell other products to. There is nothing scarier, in my eyes, than a Singular Retailer, one that can almost literally spoon feed you products. Science fiction writers showed us the horrors of a consumer dystopia; I’m just surprised horrorfied by how easily we took it up. Their tactics are truly forward-facing, and truly evil if you are a small business. And it’s all because of books.

The easiest and most frightening future I can imagine is one where civilians watch their Amazon TV, read on their Kindle (or maybe just listen to the books on Audible), receive their groceries via Amazon drones and then skip down the street to their local Amazon coffee house. And then, latte in hand, you go to your work – at the District Amazon Mega Warehouse. The local is dead and the globocorp is real. 

How can one combat this juggernaut? Not very easily, because convenience is key to the heart of the consumer, and Amazon thrives on making everything as not-difficult as possible. The fact is, most people in cities have grown up buying from corporations. We are indoctrinated into getting things cheaply, easily and nastily. Amazon promises to deliver that in spades, and in doing so destroy its competitors. We will barely notice the shift.

Neoreaction is True Acceptance

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The first sentence is how the world in general sees life. ‘This is good, and that is bad’ is the general mantra of the government and populace. An obvious example is immigration, and specifically Islamic immigration. Acceptance doesn’t mean you rollover and take it, pretending it is beneficial.

Acceptance should be acknowledgement of negative elements and either working at the margins to create a better reality, or to create an alternative reality for when ‘acceptance’ collapses in on itself. This is neoreaction. The two strands sit together: one for change, one for what comes next.

The above image is a quote from a book on CBT, which on first principles looks to me like little more than a more engaged form of Stoicism. So, thinking through negative thoughts and combating them with acceptance (not the kind where you pass it off as good). This manifests itself in so many ways and facets of life. But the bad form of acceptance is directly linked to the thought processes of the democratic society we live in. There is a deluge of bad things happening as it all breaks apart, and the majority accept and endorse this collapse. They don’t take the time to think through their reactions. And that is where NRx steps in.

Keep thinking of alternatives and what comes next.